The Liberia Coca-Cola Bottling Company (LCCBC) has earmarked the sum of US$5,000.00 as a grand prize for students of the African Methodist Episcopal University (AMEU) who are attending the Scholars of the Coca-Cola Institute for Innovation/Alexander B. Cummings Learning Center.
On Friday, August 21, 2015, the Country Manger of LCCBC, Mr. Seth-Adu-Bah took the students on an exclusive guided Plant tour in Paynesville, Monrovia to jumpstart the process of their initial research work.
The research project which is coined the “COKE CHALLENGE” is designed to challenge the students develop new and viable projects to improve the current Rout-to-Market distribution in Liberia with a grand Prize of US$ 5,000 at the end of the exercise.
During the tour, the students were afforded opportunity to study basic facts about the entity, particularly the business it does, including the history of the company.
It was intended to give them an insight of the operations and the actual appearance of the kind of equipment and devices used in production, something that would supplement the various theories acquired in the classroom for a simultaneous understanding.
The batch of 16 students was accompanied by Dr. Dawn Cooper Barnes, Executive Director of the Institute and Mr. Robert Clarke, Research Coordinator.
Meanwhile, the subsequent steps to the research work will culminate with a lecture series and a Market visit which, according to Mr. Bah, will be coordinated by LCCBC.
The Scholars of the Coca-Cola Institute for Innovation/Alexander B. Cummings Learning Center which was recently established at the AMEU to provoke students to innovation, is a product of partnership between AMEU and LCCBC.