Coca-Cola Launches Cultural Leadership Campaign

The Liberia Coca-Cola Bottling Company (LCCBC) over the weekend launched its latest Cultural Leadership Campaign at the Monrovia City Hall. The campaign is expected to spread in other parts of the country in the next 13 weeks.

The ceremony was graced by Liberia’s Vice President; Ambassador Joseph N. Boakai and other high profile foreign dignitaries, including some executives of the Coca-Cola Company.

Making remarks at the occasion, Vice President Boakai recognized the tremendous contributions of the Coca-Cola Company in Liberia over the years, including crisis period.

He spoke on Saturday, March 6, 2015 at the Monrovia City Hall when LCCBC launched its Cultural Leadership Campaign and honored one of Liberia’s Ebola survivors.

VP Boakai who described Coca-Cola as a true partner to Liberia said; the Company has made enormous contributions to the country over the years even during the period of national crisis. “We want to recognize your leadership and the many, many programs you have introduced over the years to help our people,” VP Boakai stated.

He recalled that in 2013, the Liberia Coca-Cola Bottling Company (LCCBC) launched its 5 by 20 women economic empowerment program; a program which he noted enabled several Liberian women to own and operate their businesses. “Thank you for being part of what we are doing in this country,” the Vice President extolled the Company.

According to him, during the regime of Rocky Z.R Findley, former Country Manager of LCCBC, the company also distributed assorted items, including umbrellas, mini-tables and other materials, affording ordinary citizens the opportunity to start their own small businesses. “We are following your activities; besides your contribution to the anti-Ebola war, you continue to remind our people to keep safe. Your partnership is so outstanding to the extent that you continue to remind our people to keep safe”.

VP Boakai, praised the company for its decision to honor one of Liberia’s Ebola survivors, KyndyKabbah who contracted the deadly Ebola virus while on duty saving lives at one of the local clinics outside Montserrado County. Coca-Cola has declared Madam Kabbah as its Cultural Leadership Brand Ambassador.

The Vice President has joined the calls of the Company and urged all Liberians to keep safe, adding that the last Ebola patient was recently discharged “and so let us take it that way”.

Meanwhile, he assured Management of the Company and Government’s unflinching support to work together not only because of what Coca-Cola is doing in Liberia, “but you have given us recognition.” According to him, the second man in command of the global Coca-Cola Company, Alexander Cummings is a Liberian who was his classmate those hay days.

Earlier, the Country Manager of LCCBC, Mr. Seth Adu-Baah in his introduction and welcome remarks said, “It is our fervent hope and prayer that the current decline in infections and deaths will continue and this dreadful disease will be gone completely from our midst in the very short term”.

Mr. Adu-Baah added that the Coca-Cola System has been very supportive of efforts made by the Government and people of Liberia following the outbreak of the Ebola Epidemic and its resultant impact of fear, tension, uncertainty and the loss of many lives in 2014.

According to him, the Cultural Leadership Campaign was designed to remind and assure Liberians that in the same way the Company stood by them at the peak of the Epidemic, providing massive support through donations, it will continue to and always stand by them in their hour of need and will also celebrate with them in times of joy.

Coca-Cola, during the Ebola crisis demonstrated its commitment to the cause of saving the lives of Liberians as the management deployed some of its employees to distribute and supply water, cash and medical equipment, juices, infrared thermometers and Anti-Ebola kits, while at the same time carrying on awareness training and education.

Amongst other things, the Company was also outstanding in the battle against the deadly virus by providing logistical support to various hospitals and clinics as well as to government ministries and agencies. The Company continued its support with an ongoing monthly water supply of 500 cases per month and the delivery of safe drinking water from its water treatment plant in Tubmanburg to several ETUs, starting with the Sinje ETU in Bomi County.

Mr. Adu-Baah noted that despite all of those efforts, the Company is making significant headway in the rural parts of Liberia promoting and buttressing Government’s poverty reduction strategy through women empowerment, adding that the investment in Liberian women was one of the most powerful ways to encourage sustainable economic growth and development. “Transforming lives and communities make a profound and lasting impact on global issues, including the growth of the Coca-Cola business,” Baah intimated.

Launching the Cultural Leadership Campaign, Coca-Cola’s Senior Executive, Philippe Ayivor, recounted Liberia’s history as a resilient country in Africa, adding that he was not surprised that the country could overcome the deadly Ebola virus and that the Company’s latest program would go across the country in the next 13 weeks to give hope to Liberians.