The Management of Cellcom GSM has announced the launch of a new campaign which will enable its subscribers to win a brand new iphone 6 every day for 100 days. At the end of the promotion, 100 individuals will walk away with Apple’s latest iPhone.
The new campaign valued at US$100,000 is intended to give more Liberians access to cutting edge technology, which will enable them access the internet and use other powerful tools to transform their lives. The promotion comes on the heels of a previous promotion to provide 100 Samsung Galaxy S5 phones to customers.
Announcing the new promotion, Cellcom’s Corporate Communications Strategist Dr. Kimmie Weeks says that the program is set up to give subscribers access to the best and latest phones. “We know these devices are valuable in terms of speed and productivity, and we are also aware that many people cannot afford to invest US$1,000 on a phone so we want to take away the financial concerns and give people the devices which could make an impact on their lives.
Weeks said the company is encouraging winners to utilize the devices for research, education, business improvement. “I am always happy when a student wins one of these devices because a whole new world opens up for them and they can now use their mobile phone as a library with an unlimited supply of books.”
Dr. Weeks outlined that the company had decided to keep the promotion very simple and was created in a way to increase people’s chances to win. “There is nothing extraordinary or complicated our customers have to do to stand a chance to win,” Dr. Weeks explained, “they simply have to activate any of our 4G data packages for as low as $1 package and will automatically become eligible to win.”
Cellcom’s Chief Executive Officer (CEO) Mr. Avishai Marziano highlighted the significance of the campaign, noting that the iphone 6 is built using optimum technology which requires a solid network to perform at full capacity. Said Marziano: “customers can only truly enjoy phones like the Galaxy 5 and the iphone 6 if they are on a network able to provide the speed and dependability for full performance.” He highlighted that the Iphone 6 uses nano SIM technology and that Cellcom remains the only company providing nano SIM to customers. “Cellcom is the home of smartphones and we’ve made sure to ensure that we have everything in place so they work beyond expectations,” concluded Marziano.
Apple describes the new iphone 6 as one of its greatest inventions to date. Says Apple: “
iPhone 6 isn’t simply bigger — it’s better in every way. Larger, yet dramatically thinner. More powerful, but remarkably power efficient. With a smooth metal surface that seamlessly meets the new Retina HD display. It’s one continuous form where hardware and software function in perfect unison, creating a new generation of iPhone that’s better by any measure.”
In addition to the Galaxy S5 and iphone 6 promotion, Cellcom is also carrying an ongoing promotion which awards 50,000 Liberian dollars to lucky winners to pay school fees.
A new customer wins the promotion every day and become eligible to when they purchase a $59 phone or a $129 tablet.
The company says it will continue to develop and release new promotions geared at meeting the current needs of the Liberian population.