Witnesses Campaign To Advertise World’s Most Translated Website, JW.ORG
On August 1, 2014, Jehovah’s Witnesses began a month-long global distribution of a new tract entitled Where Can We Find Answers to Life’s Big Questions?
The distribution is intended to raise awareness of their official website, jw.org. Accessible in about 500 languages, with publications available for download in almost 700 languages, jw.org is the world’s most translated website.
Over one million unique visitors go to jw.org each day. The site features articles and videos offering practical advice to people of all ages, backgrounds, and circumstances. One of these videos, entitled Why Study the Bible? will be linked to a QR code found on the new tract. This video merges live-action elements and animation to illustrate the practical benefits of studying the Bible. It is currently available in over 450 languages and has been downloaded nearly 4 million times since it was released on November 18, 2013.
J. R. Brown, a spokesman for Jehovah’s Witnesses at their world headquarters in Brooklyn, New York, explains: “We are excited about this campaign. There are some eight million of Jehovah’s Witnesses around the world, and all of us will be speaking to our neighbors about this website. “This may be the most extensive campaign that we have ever organized,” a release said.
Geoffrey Jackson, a member of the Governing Body of Jehovah’s Witnesses, states: “Since its launch two years ago, people all over the world have found jw.org to be an invaluable resource. On this site, you can watch videos that can help your children, consult articles that can help your family, and even read the Bible online. We want as many as possible to benefit from jw.org, and that’s why we initiated this special campaign.”