The Liberia Coca-Cola Bottling Company (LCCBC) has launched its 5by20 initiative in the port city of Buchanan, Grand Bassa County.
The promotion was launched yesterday by executives of the company including its Country Manager, Seth Adu-Baah. The launch of Coca-Cola 5by20 is a global initiative intended to empower five million women the world over.
Speaking at the launch of the promotion, Mr. Seth Adu-Baah, Country Manager of LCCBC, said the launch of the initiative is the second of its kind in Buchanan. He said that the promotion was first launched in Lofa County sometimes ago to empower women in the leeward counties.
Mr. Baah said the women of Grand Bassa County appeared to be very serious and passionate about the newly launched initiative of Coca-Cola’s 5by 20 as they have been calling the LCCBC office for the 5by20 to be launched in the county.
Baah then lauded some officials of Grand Bassa County including Senator Gbenzohngar Findley, Gender Minister, Julia Duncan-Cassell, the county Superintendent, Mercy Crop and others who have been advocating for the company to take the initiative to the citizens of Grand Bassa County.
He said the global initiative is intended to empower at 5 million women throughout the world by 2020 and that the company has so far spent US$10,000 on the initiative in Liberia and has allocated thousands more dollars to extend the project in other parts of the country.
According to Mr. Adu-Baah, LCCBC received 250 applications from women of Buchanan who expressed interest in participating in the initiative and assured those qualified to be part of the initiative that his company will give them all the necessary support adding that those who will do well in their business will receive additional support from Coca-Cola to augment their business.
Earlier, Gender and Development Minister, Julia Duncan-Cassell said women of Grand Bassa County are strong women in business who are willing to work with any group that will help empower them. Minister Cassell said the Ministry of Gender is working with its partners including Coca-Cola to empower young Liberian women.
Madam Cassell added that her ministry is working with LCCBC and others to ensure that adolescent girls throughout the country are empowered. She stated further that Coca-Cola and Mercy Corps have trained the young women in business and entrepreneur skills. She then admonished women of Buchanan to get involved in their own business saying, “All of us can’t work in government or with companies, so get involved in a business that will sustain you and your family.”
She called on the young women to keep their coolers, surrounding and bottles clean and thank buyers whenever they purchase their goods. She wants women of Buchanan to look at the new business provided by Coca-Cola as a job that will make them to be respected among their peers and also sustain their families. Among other things, Minister Cassell stressed, “Take your destiny into your own hands because this will make you better people tomorrow.”
The program was attended by Mr. Seth Adu-Baah, Country Manager, LCCBC; Gabriel Johnson, Human Resource/PAC Manager; Xaviera K. Coleman, Business Support Manager, Gender Minister, Julia Duncan-Cassell; Miss. Lynette Logan, Human Resource Supervisor; Mr. Harry Boblah of Mercy Corps, among others.