Ecobank Transnational Incorporated (‘Ecobank’ or ‘the Group’) has been declared the most valuable brand in Africa –outside South Africa – in the annual ranking of the global banking and financial magazine ‘The Banker’ in its special edition Brand Finance Banking 500 of February 2014.
Present in more African countries than any other bank in the world, Ecobank has successfully taken advantage of its unparalleled footprint to increase its brand value of 15% in one year. The rankingwhich was recently made public estimates the value of the brand to USD $ 243 million and boosts the Group to the 367th place in the top 500 most valuable brands in the global banking industry, a jump of 32 places from last year.
According to The Banker / Brand Finance ® Banking 500, if such performance is sustained, Ecobank could soon start to challenge the South African banks in the ranking of the top five brands with strong value on the African continent. The Banker is part of the London based ‘Financial Times”.
Thierry Tanoh, Group Chief Executive Officer said:
“Our understanding of Africa’s cultural diversity, our deep attachment to the values of pan-Africanism, and our ability to innovate contribute to our alignment on topical market issues and to respond satisfactorily to the aspirations of the African peoples regarding banking products and services. This award confirms that we remain a landmark for African businesses and individuals alike. ”
About Ecobank: Incorporated in Lomé, Togo, Ecobank Transnational Incorporated (ETI) is the parent company of the leading independent pan-African banking group, Ecobank. It currently has a presence in 35 African countries, namely: Angola, Benin, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Congo (Brazzaville), Congo (Democratic Republic), Côte d’Ivoire, Equatorial Guinea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea Bissau, Kenya, Liberia, Malawi, Mali, Niger, Nigeria, Rwanda, Sao Tome and Principe, Senegal, Sierra Leone, South Africa, South Sudan, Tanzania, Togo, Uganda, Zambia and Zimbabwe. The Group is also represented in France through its affiliate EBI SA in Paris. ETI also has representative offices in Dubai, United Arab Emirates, London, UK and Beijing, China. ETI is listed on the stock exchanges in Lagos, Accra, and the West African Economic and Monetary Union (UEMOA) – the BRVM. The Group has more than 600,000 local and international institutional and individual shareholders. The Group employs 19,200 people from 40 different countries in 1,250 branches and offices. Ecobank is a full-service bank providing wholesale, retail, investment and transaction banking services and products to governments, financial institutions, multinationals, international organizations, medium, small and micro businesses and individuals. Additional information may be found at:www.ecobank.com.