Coca-Cola “5by 20” Hits Lofa -Boosts Women Empowerment

The Liberia Coca-Cola Bottling Company (LCCBC) is said to be making significant headway in rural communities promoting and buttressing government’s poverty reduction strategy through women empowerment.

Besides full compliance and adherence to its corporate social responsibilities, the Management of the LCCBC recently extended its latest ‘5by 20’ women empowerment program in Lofa County, where it successfully launched the program in the provincial City of Voinjama, Lofa County.

The launching of the women empowerment program in the county, according to the LCCBC Management was prompted by a partnership initiative between the Office of Vice President, Ambassador Joseph N. Boakai and the Company.

Under the partnership imitative, Coca-Cola would train and empower over 100 women in Kolahun, Zorzor and Foyah districts.

The beneficiaries, according to a dispatch from the Company have already undergone two training programs with Merci Corps which is also in partnership with the Coca-Cola Company to boost women empowerment across Liberia, an initiative that seeks to buttress government’s poverty reduction approach. “The ‘5by 20’ women empowerment program is being held in partnership with the Ministry of Gender.” The dispatch noted.

However, the Country Management of LCCBC, Mr. Seth Adu-Baah declared that investment in Liberian women was one of the most powerful ways to encourage sustainable economic growth and development, adding that transforming lives and communities makes a profound and lasting impact on global issues including the growth of the Coca-Cola business.

As usual, each of women during the ceremony received what the Company under the program called “starter kits, which include a min-table, umbrella and three (3) crates of soft drinks, as an initial set-up.

In addition to the beneficiaries in Lofa County, the Company under its “5by 20” program has already succeeded to empower over 250 women in the country and hope to increase the number before the end of 2013 and subsequent years.

Meanwhile, the launching ceremony in Voinjam was graced by VP Boakia’s Office Chief of Staff, Steve Stevqua, the local authorities, including Lofa County Superintendent, George S. Done, the General Manager of Lusu Corp Inc., Mrs. Otterlee Diggs and an array of Lofa citizens and the officials and employees of LCCBC.