LBS On Survival Path …Launches Dollar Campaign
By Alva Mulbah Wolokolie
The Management and Staff of the Liberia Broadcasting System are expected to launch a US$1 (One United States Dollar) Campaign for the system as it prepares to launch a ten kilowatt Television Transmission system and Liberia’s first digital television pilot project for the country.
The program which is expected to take place at LBS main headquarters in Paynesville today, Friday, November 15, 2013, will coincide with a dedication by Vice President Ambassador Joseph N. Boakai, of the system’s new 10 Kilowatt television transmission system and Digital Television Pilot Project (DTPP) which has been made possible through LBS Management’s partnership with the Chinese Central Television (CCTV).
At a news conference held yesterday, the Director General of LBS, Mr. Darryl Ambrose Nmah along with his able lieutenants explained to reporters that the US$1 campaign seeks to galvanize Liberians from all walks of life, friends of Liberia and beneficiaries of the products of LBS Media Outlets to lend their financial support to the National Broadcaster in generating much needed funds to augment what is being provided by the Liberian Government. This campaign is also necessary so that the system can meet its statutory mandate of providing quality media products to the people of Liberia.
Director Nmah disclosed that LBS needs additional 2.3 million dollars to operate in keeping with its Strategic Plan of Action endorsed by its Board of Directors.
The Strategic Plan covers four major critical areas of operations of the system which include infrastructure development and technical capacity enhancement; media content development, creation and training; expansion of rural broadcasting network and human capacity improvement and development.
With the installation of this new 10-kilowatt Transmission System, the National Television Station-known at the Liberian National Television, (LNTV) will now cover parts of Bong County, all of Montserrado, Margibi, Bomi, Cape Mount and Grand Bassa Counties-the first of its kind in post-conflict Liberia.
At today’s program, a host of government officials, business executives, corporate entities, private individuals, ordinary people, students, marketers and well-wishers are expected to be in attendance.
When the campaign is launched, Director Nmah, and two of his deputies, Ledgerhood J. Rennie and Patrick Honnah indicated that each will be encouraged to donate a minimum of one US$1 monthly to the National Broadcaster to help make LBS meet their desire for more effective and efficient media services.
The LBS Management believes that while it is true that government is responsible to fully support the institution, Liberians must see the need to take ownership of their national broadcaster by helping with their minimum contribution to make the system an enviable national media outfit.
The Management further said the dollar campaign which will include roadshows and community visits are to be held for a year-long extending to all parts of the country especially where the system’s signal covers.
The launch will target about a million United States Dollars while additional fund raising activities are to continue till the deficit of two point five Million dollars is raised to cover the full operation of the state run national broadcaster for the fiscal year 2013/14.
The issue of huge administrative overhead costs; technical equipment and infrastructure inadequacies and content creation and production are some of the many problems confronting the system and hugely drawing on its meager resources.
Mr. Nmah recalled that the management submitted a budget of US$3.4M to the Government but was allotted a meager US$800,000 (eight hundred thousand United States Dollars) for the fiscal year 2013-14 in addition to projected revenue of about US$600,000 (hundred thousand dollars) to be generated by the system.
Meanwhile, LBS management has appealed to the Liberian people to help the management and staff of the system in their drive to raise funds for the full operation of the Nation’s Number One Broadcaster so that it keeps informing, educating and entertaining everyone.