The company named by the National Excellence Award as the best GSM Company in Liberia – Cellcom Telecommunications, Inc., has once more demonstrated its long standing goal to provide affordable and quality telecommunications to all Liberians.
Over the course of the past month, Cellcom erected and began operating a new tower in Konobo District, Grand Gedeh County, through an innovative partnership with the US based health group Tiyatian Health.
Through the partnership, which is endorsed by the Clinton Global Initiative, the new tower will allow frontline health workers of Tiyatian Health to use mobile telecommunications devices to provide lifesaving health care to thousands of mothers in very remote parts of Grand Gedeh County.
The tower is also the first telecommunications network in the area for close to a decade and is providing much needed communications service to thousands of residents who have been cut off from the rest of Liberia and the world.
Making the announcement at a joint press conference held at the Cellcom Headquarters in Monrovia executives from Cellcom and Tiyatian termed the venture “a tower of justice” and referred to the partnership as a “golden triangle” because it brought together a private company, a civil society NGO and the Government.
Tiyatian Health Executive Director, Dr. Raj Panjabi, reflected that many deaths had happened in Konobo because front line workers had no way to communicate with referral hospitals to call for doctors or ambulances.
He noted that with the establishment of the new tower, mothers and their children would no longer have to die because of the lack of communications.
He noted the challenges of getting this project off the ground, “the challenge was huge….this was not a place that was a natural place for a Telecom company to go to.
It took courage and it took risk to go there. And Cellcom, under Avishai Marziano’s leadership and the leadership of the executive team, really stepped up in trying to help solve this gap.
They came to the table with an amazing partnership to bring Konobo’s first mobile network in about a decade and I’m happy to report that we have been able to see this dream come alive. Now never again will somebody have to die because they cannot call for help.”
He observed that the benefits extended even beyond telecommunications to all segments of society.
He said: “We are seeing this impact already not just on health care, but on business and at a very personal level. We are seeing what can happen when mobile telecommunications comes to a place like Konobo and families can call each other.”
The Executive Director of Tiyatian Health reiterated the benefits of the tower and also demonstrated the power of the network by making one of the first calls to Konobo district.
The call was placed to a local resident of Konobo who expressed thanks and appreciation to Cellcom and noted: “Thanks to Cellcom, we the people of Konobo now feel like we are part of Liberia.”
For his part, Cellcom’s Chief Corporate Communications Strategist, Dr. Kimmie Weeks, said that the launch of the tower in Konobo was one of Cellcom’s proudest moments. “We’ve been building towers across the country, but we all felt passionate about this because of how it would save and transform lives in real ways.
I have always been proud to be a part of this Company, but I am even prouder now because of the way Cellcom stepped up to meet the needs of a population when no other GSM company was willing to do so.”
The formal launching program for the tower will take place in Konobo this week.
Cellcom Launches “Tower Of Justice”…Thousands In Konobo, Grand Gedeh Connect For First Time In A Decade