For about five days now, Comium Liberia, a GSM company, has been replaced with NOVAFONE, a brand that will provide the Liberian people with the long awaited choice for a new telecommunications service provider.
Speaking at the official launch of the program, NOVAFONE Chief Executive Officer, Chady Salim, told the audience that the new brand comes with a state of the art network and expansion to almost 85% of the country.
Mr. Salim mentioned that NOVAFONE has come with its commitment to the Liberian people and would play a key role in the economic development of the country. He said the Liberian telecommunications market has strong potential for growth and as such NOVAFONE is ready and prepared to play a major role in developing this market.
NOVAFONE which is partnering with COSMOTELL S.A.L. has also introduced data on mobile and a fourth generation network solution (4G) to the Liberian people.
The new company Chief Executive Officer promised that NOVAFONE, beyond words will continue to create job opportunities for young Liberian professionals, to enable improvement in the economic standards of Liberia. “NOVAFONE values corporate social responsibility and will endeavor to improve the social standards of the youths in Liberia through our corporate sponsorship programs,” Chady Salim asserted.
Commenting on the needs of its subscribers, Mr. Salim said the needs of the company valued subscribers to have faster data applications have already been answered because the NOVAFONE comes with value and quality that can not be surpassed in the country.
Considering the coverage of NOVAFONE, Mr. Salim disclosed that NOVAFONE is currently in Nimba, Grand Gedeh, Bong, Bomi, Grand Bassa, Margibi, Maryland, Sinoe, Montserrado and Grand Cape Mount Counties.
The existence of the company which started since 2012 has a mission and values that is focused on delighting the customer through innovative products and services, and by providing exceptional customer service; something Mr. Salim said is the company’s brand promise.
Also speaking at the occasion was the chairperson of the Liberia Telecommunications Authority (LTA) Madam Angelique E. Weeks. Madam Weeks expressed the optimism that NOVAFONE will achieve its goal so that customers get better service.
According to her, LTA as a regulator believes in the diplomatic approach and likes for competition to determine how the market develops. She said when you have competition in the telecommunication sector; it helps to reduce prices on the market.
Madam Weeks later advised the new company to create more jobs for the Liberian people and should not renege with its corporate social responsibility.